As many have already argued, Landr misses the “human touch“, it’s not capable of thinking out of the box and of making creative decisions. And in fact, the results achieved by Landr are still not even comparable to the ones obtained by a professional mastering engineer. ( Stern, 2017 Symposium)Īudio mastering is as much science as it is art and Landr seems to cover more the former than the latter. A game or movie contains thousands of audio files which need to be quickly and efficiently mastered, for this reason those are fields where Landr could in a few years potentially replace the work of specialists. As mentioned above, the possibility to save time and costs by using Landr is not only of interest to the original target market (do-it-yourself artists and small independent labels, especially in the hip hop scene), but also to major record labels (Warner Music Group), video game industry and Hollywood studios. The purpose of Landr is to replace those professionals by offering the same service for cheaper prices, in order to democratise the once-expensive process and to allow also non professional artists to make their tracks sound professional. (Castaldo, Canadian Business)Īudio mastering represents the final stage of audio post production and it has been always carried out by skilled mastering engineers in specialised mastering studios.

Moreover, Warner Music Group has invested $6,2 million in Landr in the same year. Soundcloud users can have their audio tracks processed and optimised by Landr for free.

It is an online tool based on machine learning by means of which audio tracks in various formats can be uploaded and then be instantaneously digitally mastered by using artificial intelligence algorithms.ĭespite its still evident constraints in its performances, Landr has already attracted the attention of the music industry: since its foundation the service has already mastered more than 1.5 million tracks and in 2016 it has announced its partnership with the well known music streaming platform SoundCloud. Landr is the first automated audio mastering service (founded in 2014) developed by the startup company MixGenius in Montreal. (Fiebrink and Caramiaux, 2) The most popular of its applications is the one concerning the audio mastering process, namely the online platform Landr. As AI-based technology has already slowly entered in many sectors of our digitally reshaped world, correspondingly it is increasingly being employed also in different fields of music production.

Landr mastering service