There was a time when the purpose of your first sentence was to tell people what you do, but the new LinkedIn format requires something different.

Start with a magnetic hook of 2 to 3 enticing sentences.

And besides, everyone knows you wrote your own LinkedIn About there’s no need to refer to yourself in the third person.

Use first-person pronouns for intimacy and to create a conversation between you and the reader.

Superpowers: what do you do better than anyone else?īefore you put pen to paper or finger to key, here are some tips to consider:.

Differentiators: what makes you unique and sets you apart from your peers?.

Values: what are your operating principles or non-negotiables?.

These are questions that ChatGPT cannot correctly answer for you. Focus on the six drivers of your personal brand. Today, as tech enters the workforce at light speed, being human is a valuable asset that needs to be highlighted.

Don’t make the mistake of focusing only on the credibility aspects of who you are. People want to work with people they know, like and trust. This content helps create an authentic human connection. Relevant education-highlight your degrees along with other lifelong learning that makes you relevant for what’s next.Accolades-showcase external validation including awards, mentions in the media, etc.Accomplishments-share what you do and what you have done, and don’t forget to quantify achievements.

Include those experiences and acknowledgements that prove you are relevant, capable and accomplished. Collect Your Raw MaterialsĬull info that hits the sweet spot between credibility and likability. CVs are still the most important weapon in your armoury when it comes to getting a job, but it should be complemented by a strong, professional and active LinkedIn profile – one that brings all the claims you have on your CV to life and showcases everything you have to offer as a person and as a professional.įinally, once your profile is up-to-date and working for you, you may start to show up in search results for relevant keywords used by recruiters when they look for people with particular skills.With your audience clearly defined, it's time to gather content. It’s also important to remember that your LinkedIn profile does not replace your CV during your job search. Don’t forget to also connect with professionals you meet. You can do this by sharing content relevant to your specialism or industry, posting your own professional insights and liking, sharing and commenting on other people’s updates. Then, begin to grow your presence and engage with your network. Once your profile is complete, make sure you regularly update it when you learn a new skill or complete a piece of work that is worth showcasing. When you reach out to a connection to ask for a recommendation, remind them of particular successes, projects or duties that they were privy to that they may like to mention. Be selective in who you ask for a recommendation, such as former managers, key clients or close colleagues. LinkedIn recommendations carry more weight than an endorsement as they require a connection to take the time to write a testimonial. So, ask current and former colleagues if they can endorse the skills they’ve seen you use. People may independently decide to endorse you, however most endorsements occur after being requested. LinkedIn endorsements occur when a 1st-degree connection endorses one or more of your skills. However, asking for and receiving endorsements and recommendations on LinkedIn allows your expertise to be certified by others, which strengthens your profile and is a great advantage as a job seeker. Asking another professional for an endorsement on LinkedIn doesn’t come naturally to everyone.

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